Join Athlete Ally for Pride 2021

This Pride, we have much to be grateful for, and a renewed urgency in our work championing LGBTQI+ inclusion in and through sports. We’re facing what has been a record-breaking year for anti-LGBTQ legislation, including 75 bills and counting seeking to ban transgender youth from sport which have already passed in 7 states. Thankfully, we’re not in this fight alone. Thank you to every Athlete Ally Ambassador, coach, fan, partner organization, Board and Associate Board member, corporate sponsor and donor who makes our work possible.

Here are a few different ways you can support Athlete Ally throughout Pride month. We’ll continue to update this page as new opportunities are added. And please stay tuned to our social media (@AthleteAlly) for updates on events and other special announcements throughout the month!

    • Our Playing for Pride campaign brings together athletes who donate to Athlete Ally throughout Pride per goal, game, etc, and ask fans to match their gift. This year, we’re donating 50% of proceeds up to a 5K donation to the Black Women’s Player Collective — a nonprofit organization that elevates the image, value, and representation of Black women as athletes and leaders in business, industry, and public and private institutions — and will soon be announcing a long-term partnership. Players on the roster so far include members of the USWNT, MLS, NWSL, USL and US Rowing teams. Please support the campaign here, and follow us on social to see posts from your favorite players!
    • This Pride, 20%  of proceeds from WHOOP Pride gear will be directed back to Athlete Ally, and so will proceeds from memberships using our special affiliate link.
    • Apparel company Goal Five has created a special Pride shirt with 50% of proceeds going to Athlete Ally. Stay tuned to their website/social for the link!
    • Athlete Ally is grateful for our year-round partnership with Zwift. During June, Zwift will be holding Pride On events, with rides and runs led by Athlete Ally Ambassadors and friends including Lea Davison, Abby Levene and Chris Mosier. Learn more here.
    • Athlete Ally Ambassador and champion climber Alex Johnson introduced us to non-alcoholic craft beer company Athletic Brewing. For Pride month, they’ve introduced Rainbow Wall, a collaborative Strata-hopped hazy blood-orange IPA that will raise funds for an Athlete Ally symposium to help coaches create safe spaces for LGBTQI+ youth.
    • Bluewire Communications Director Megan Reyes developed an amazing shirt advocating for inclusion in sports, and has partnered with us on aspecial Pride version with proceeds going towards Playing for Pride! Check out the shirt here.
    • Athlete Ally will be featured as part of WarnerMedia’s PRIDE celebration on their HumanXOrientation platform! Please follow @humanbyorientation to stay tuned!
    • The LA Clippers and Athlete Ally have teamed up to support and recognize LGBTQ+ fans and allies. This limited-time Pride Month gear is available in the Clippers Fan Shop and 100% of the profits will go to Athlete Ally and the Los Angeles LGBT Center.
    • LGBTQ-owned and operated apparel company Peau de Loup has designed two special Pride shirts, modeled after the trans flag, with 10% of proceeds supporting Athlete Ally! Take a look at the blue and pink shirts below, and order today!


Thank you for any and all support you can provide! We also will be participating in and posting a number of Pride virtual panels and discussions, as well as announcing some new Athlete Ally Ambassadors. Stay tuned for more updates throughout the month, and happy Pride!