Jeanne (She/Her) currently serves as Director, NCAA Sports Marketing and Licensing at adidas. After graduating from Western Michigan University, she started her career in Chicago in advertising where she spent 10 years honing her specialty in sport and entertainment sponsorships. During that time, she helped launch Verizon’s NFL partnership and acted as strategic lead in planning and execution for Anheuser-Busch’s sport vertical.
These opportunities went on to shape a career-long interest in harnessing the passion that people have for sport into driving brand initiatives. She took a stop on her path to earn an MBA from the University of Oregon, after which she landed a role with adidas.
With the privilege and responsibility of managing relationships and budgets with 12 Power Five conference universities, Jeanne continuously collaborates with partners to create space to discuss ways for each to build programming to uplift the diverse collegiate sport communities. The result is programs that bring equitable NIL opportunities, McLendon Minority Leadership Initiative fellows and Athlete Ally resources directly to athletic departments. Her mission is to approach partnership marketing holistically, considering how to drive business and social impact simultaneously.
